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ABOUT ME}.

Winnie
Ngee Ann Polytechnic
Year 3 Accountancy
lIkEs-
*market research
*visitation to many places
*travelling around China
*new experiences
*learning as we go
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HISTORY}.


  • March 2007


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    Thursday, March 15, 2007
    Day 4-Guangzhou; Zhujiang Beer

    Day 4

    Our first visit in Guangzhou was to "Guangzhou Zhu Jiang Brewery Group" They have 9 cans line, 4 wholly-owned subsidiaries, 6 Share-controlled subsidiaries, 3 Minor share subsidiaries and 1 others. This will show what a big corprate group they are. We were brought on a tour of the factory+production line. At the lobby we got a view of the model of the whole factory and judging from the scale it is indeed big enough to accomodate 9 cans line. The first stop was the security room which overlooks every section of the production plant. Look at the number of CCTVs; this is necessary for such a BIG factory. There we saw our next stop. The brewery itself was really clean and big. The 4 main ingredients of their beer are:Malt Premium Hop from XiuJiangBarley from Canada and AustraliaRice

    One thing i really feel for is how the factory cares for the environment by selling the residue from beer production to farmers to be use as ferterlizer. This is so much better than dumping the residues some where else and pollute the environment. Next we procced to the next level where from the viewing gallery we get to see the beer bottles get filled up all the way to transporting out of the crates and boxes.
    The speed of the machines are amazing!!!filling 48,000 bottles of beer per hour or to put it simply, 13 bottles per second. How fast is that? I supposed that their sales are also some off the roof figures. Some more they have 180 types of beer to cater to the variety of customer's taste and preference which are sold to supermarkets, high class restaurant and clubs. Also, they send off their goods to big wholesale markets to push the products to small wholesale. They are also very concern about the quality of the beers so a smaller quantity is send to other provinces as it may cause the unfreshness in beers.
    Lastly, a group photo before we leave.



    And the best part is that all of us got a complimentary can of beer each but i manged to get an extra one from Benson who somehow ended up being in charge of the beer. Thanks Benson. After that we head off to visit tourist spots. The first place was the "72 Stones Memorial" which got it's name because of the 72 Martyrs who died during the Chinese Revolutionary War. Though it was more like a park than a cemetry, i was plesantly surprise how parents would bring their children there to have fun and elderly would go there for their exercises. Xiao Deng was telling us that there is this bridge which thanks to the steepness of the slope, one is forced to look down to watch their step thus "bowing" to the 72 War Heros. Xiao Deng demo-ing for us but not very clear since he was like walking it backwards. Hahah

    Children are very precious in China since they can only have one child per couple. I wonder if this may cause them to be pampered as they grow up. But i really find the haircut of the little boy in blue cute. It's very tradtional China hairstyle that we used to see on TV.


    People doing some exercises in the park and Elizabeth decided to give it a try while George and Wen Song looked on.
    My favourite picture was this. First row: Elizabeth, Yi Ling, Stephanie and the back row has Rong Xing, Bao Yi and Me.


    Next stop was "Wu Yang Park" where we had to climb a flight of steps to look at this:Since we are already up there we might as well take some group photos. First we have the boys and our logistics team

    The we have the girls


    Then we went for lunch with Mr Nee, Regional Director of International Enterprise Singapore. Their job was to help needy and successful Singapore companies to come out of Singapore to look for bigger markets outside.


    They have 7 offices in different parts of China.

    -Northern China:Beijing;Heilong;Jiling;Liao Ming

    -Eastern China:Shanghai

    -West China:Chendu

    -Southern China:Guangdong,Guanxi,Hebei,Macau,HK


    Basically they work as a link between Singapore companies and local government. They help open doors and provide help for the companies. We learnt that last year China was the biggest investing destination and one of the biggest trade partner of Singapore. And Guandong alone account for 1/4 of China's foreign investment;1/3 of trade.


    One interesting fact is China's law which are less refine and most of the time it's up to the lcoal government to decide how to interpret them. Some fine advice from Mr Nee is that one should know the chinese culture but learning along the way and having positive attitude to adapt to local culture more important than simply learning about it. And i totally agree with him.


    Our last stop before market research at shopping districts, was a memorable visit to "Guangzhou Leather Wholesale Market". We walked around looking forward to some good bargaining but we ended up empty handed. However, we did receive a lot of looks from the shop owners because we were wearing our blazer we look like we were from some company and they were checking us out as though assessing our worth. It was unpleasant and most shops don't do retail so it was tough for us since we only get a couple of things. However, we did enter two shops and one of them i blew up our chances so we moved to another. That shop owner was not too pleasant with us and she was overcharging us by a lot. We decided to give it a miss and just spend the rest of the time walking around. At some point we realized that a security guard was tailing us. But he stopped after realizing we are just walking around.


    I noticed that some shops have curtains and they close their doors though there are people inside. Lao Yao told us later that they were doing business behind close doors literally. It was surprising what depth a small shop lies. When we were outside some shop, suddenly Edward and his group came out and told us to run. We did and later we realized that they have picked up stuffs ready to purchase them when they changed their mind. So they were afraid that she will come chasing us and scolding. The place closes at some time and that time is also when there is a traffic jam. We were foretold that Guangzhou's jams are a serious matter. We indeed experienced it by waiting for a seriously long time outside the wholesale market. The best part is that the bus are not allowed to stop for too long as it will hold up the jam so we had to really rush to the bus.


    While travelling for dinner and hotel we do what we always do-
















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